A popular Eliquis commercial airing in the United States uses biking to demonstrate the importance of working with your doctor to stay in control of your health. The commercial features an athletic, middle-aged man riding across what appears to be a desert landscape, taking in the stunning scenery. Most viewers might be left wondering, where was the Eliquis biking commercial filmed?
The commercial was filmed in the Red Cliffs National Conservation Area in Washington County, Utah. It`s a true desert landscape, with brilliant red sandstone rock formations and canyons that catch the light of the sun. The area is also known for its dramatic beauty and a great variety of wildlife.
The Red Cliffs National Conservation Area is part of the larger Red Cliffs Desert Reserve, a refuge protecting the threatened species of the Mojave Desert tortoise. Located just a few miles north of St. George, Utah, the Red Cliffs Conservation Area is a great place to hike, bike, or drive through to experience the stunning beauty of the desert landscape.
The Eliquis commercial, titled “Life`s in Control,” was filmed during the Utah tourist season. The time of year for filming was carefully chosen to capture the natural beauty of the Red Cliffs National Conservation Area. The production crew included on-location and studio elements. The team spent several days in the location to set up the shots and film the footage.
The actor playing the cyclist was actually shot on a bike in the desert landscape. The production also employed a few drones and camera rigs to get different angles of the landscape in the commercial. Furthermore, a score was composed specifically for the commercial to capture the intensity of the desert and to emphasize the feeling of control that Eliquis brings to health care.
The commercial spacecrafts an important message of staying in control and working with your doctor which is especially aimed at patients with atrial fibrillation (AFib). AFib is a common heart rhythm disorder that often goes undiagnosed, meaning that if left untreated it may lead to serious health complications. Eliquis is a prescription drug used to reduce the risk of stroke and systemic embolism (blood clots) in patients with AFib.
The commercial is a reminder that patients should work with their doctor to stay in control of their health. The commercial was filmed in the Red Cliffs National Conservation Area in Washington County, Utah to capture the stunning beauty of the desert landscape. It is an effective way to remind viewers to be proactive about their health and stay in control with Eliquis.
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