The pharmaceutical industry is a competitive one, with companies constantly looking for ways to stand out and promote their products. One effective way to do this is through commercial advertisements, which often feature stunning filming locations to capture the attention of viewers. Two recent commercials that have caught the eye of many audiences are for the medications Rinvoq and Eliquis. Let`s take a closer look at the filming locations for these commercials and what makes them so special.
The commercial for Rinvoq, a medication used to treat rheumatoid arthritis, was filmed in a beautiful and tranquil location - the Japanese gardens of the Sunken Forest on Fire Island, New York. This location was chosen for its serene and picturesque surroundings, which perfectly align with the message of the commercial, to find peace and relief from the pain of rheumatoid arthritis.
The Sunken Forest is a natural wonder and a National Natural Landmark, with a unique ecosystem consisting of plants and trees that have adapted to the harsh conditions of Fire Island. The Japanese gardens, also known as "the Secret Garden," are nestled within this forest and feature a mix of traditional and contemporary Japanese-inspired elements, including a zen garden, koi pond, and stone lanterns.
The commercial`s director, Johan Stahl, was drawn to the location`s beauty and the way it connected with the message of the medication. In an interview with The Commercial Appeal, Stahl said, "I found it quite introspective, which was perfect for the message we were trying to bring across for Rinvoq."
The Rinvoq commercial features a woman walking through the tranquil gardens, accompanied by soft music and voice-over describing the relief the medication can provide. The filming location perfectly complements the peaceful and healing message of the commercial, making it a brilliant choice.
The commercial for Eliquis, a blood thinner medication, takes viewers on an epic biking journey through the beautiful Irish countryside. The commercial was filmed on the Ring of Kerry, a scenic tourist route in County Kerry, Ireland, known for its stunning landscapes and coastal views.
The Ring of Kerry is 179 kilometers long and takes bikers through picturesque towns, lush green valleys, majestic mountains, and breathtaking ocean views. The route also passes by historic sites, including ancient stone forts and castles, adding an element of adventure and intrigue to the commercial.
The commercial features a group of friends biking through the stunning landscapes of the Ring of Kerry, ending their journey at a pub where they enjoy a pint of Guinness. The ad showcases the importance of staying active while taking Eliquis and highlights the medication`s ability to allow people to continue with their everyday activities while managing their condition.
The commercial`s director, Dante Ariola, was drawn to the location for its natural beauty and authenticity. Ariola said in an interview with Shots, "The journey through that part of the world felt truly epic and bigger than life, as if you were truly out in the wild... You sort of get lost coming around one bend, and you`re met with a landscape so rugged and different than the one you just left."
The stunning landscapes of the Ring of Kerry, coupled with the uplifting music and powerful storytelling, make this commercial a memorable one and showcase the amazing benefits of Eliquis.
The filming locations for the commercial advertisements of Rinvoq and Eliquis were carefully chosen to align with the messages of the medications and create powerful visuals that capture the attention of viewers. The Japanese gardens of the Sunken Forest and the Ring of Kerry in Ireland are stunning locations that perfectly complement the messages of peace, relief, and adventure portrayed in these commercials. These breathtaking locations serve as a reminder that beauty can be found in even the most unexpected places, and that is what makes them truly special.
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